
Rooted
The youth-friendly mental health app
The youth-friendly mental health app
Rooted aims to build the bridge in the journey that 371.4 million young adults between the ages of 18 to 24 in India take from hesitating to accept their mental health to seeking professional help for it, because therapy is not the last resort.
Rooted aims to build the bridge in the journey that 371.4 million young adults between the ages of 18 to 24 in India take from hesitating to accept their mental health to seeking professional help for it, because therapy is not the last resort.

What is rooted?



Creating an engaging, accessible, and stigma-free mental health bridge for young adults in India, while addressing barriers like reluctance to seek help, and a shortage of youth-friendly interventions.
What is rooted?
What is rooted?




Creating an engaging, accessible, and stigma-free mental health bridge for young adults in India, while addressing barriers like reluctance to seek help, and a shortage of youth-friendly interventions.
Creating an engaging, accessible, and stigma-free mental health bridge for young adults in India, while addressing barriers like reluctance to seek help, and a shortage of youth-friendly interventions.
9
Young adults
18-24 years old
4
Mental Health Specialists
9
9
Young adults
18-24 years old
Young adults
18-24 years old
Young adults
18-24 years old
RESEARCH
RESEARCH
4
4
Mental Health Specialists
Mental Health Specialists
Mental Health Specialists

COMPETITOR study
Headspace
Headspace
Headspace
Headspace

Helps with stress and mindfulness.
Competes in relaxation and self-care.
Lacks a social/support group component.
Helps with stress and mindfulness.
Competes in relaxation and self-care.
Lacks a social/support group component.
Helps with stress and mindfulness.
Competes in relaxation and self-care.
Lacks a social/support group component.
Helps with stress and mindfulness.
Competes in relaxation and self-care.
Lacks a social/support group component.
I am
I am
I am
I am

Helps remind people that they are good/can get better.
Therapist/Counsellor suggested.
Personalized affirmations, therapy, career guidance, community, inclusivity.
Helps remind people that they are good/can get better.
Therapist/Counsellor suggested.
Personalized affirmations, therapy, career guidance, community, inclusivity.
Helps remind people that they are good/can get better.
Therapist/Counsellor suggested.
Personalized affirmations, therapy, career guidance, community, inclusivity.
Helps remind people that they are good/can get better.
Therapist/Counsellor suggested.
Personalized affirmations, therapy, career guidance, community, inclusivity.
Moodee
Moodee
Moodee
Moodee

Mood tracking, quests, statistics.
Helps people be more conscious of what is affecting their emotions.
Mood tracking, quests, statistics.
Helps people be more conscious of what is affecting their emotions.
Mood tracking, quests, statistics.
Helps people be more conscious of what is affecting their emotions.
Mood tracking, quests, statistics.
Helps people be more conscious of what is affecting their emotions.

Ideation
Ideation
Lotus bloom

Star Burst

The final product
The final product
The final product
User flow

site ia

Design System
& Branding
Design System
& Branding
Design System
& Branding
Design System
& Branding













