Marketing and Communications Intern
Marketing and Communications Intern
Marketing and Communications Intern
3 Months, Summer 2024
3 Months, Summer 2024
3 Months, Summer 2024
Mentor : Shreya Saxena
Mentor : Shreya Saxena
Mentor : Shreya Saxena
While at MAP the aspect of my job that I came to admire and appreciate the most was how experimental I could be. The Marcomms team gave me the space to pitch crazy ideas, test them out and sometimes if they came out the way we envisioned, even put them to use. While I did see that not everything I worked on would end up being showcased to the world, just the fact that I was able to start on them, see them through and learn why they did not work taught me so much.
AT MAP
Scope of work
Posts | Reels | Analysis
Concepts | Formatting | Video Shoots | Animation | Editing
Collaborative Project : Art Through Touch
Ideation | Research | Outreach |
Vision Empower | Socials | Mails | Calls
Personal Project : Kempu
AR based character | Access via QR codes
Research | Ideation | Concepts | Sketches | 3D Character design | Animation | Scripts | Mock ups
4000
2000
3000
0
1000
Views
Reach
Likes
IMPACT PER POST
Mothers Day
IMACC
Collections Feature
KEY
20,000
30,000
0
10,000
Museum Date
Accessibility
ZOBOP
Make at MAP
Krishna Reddy
40,000
Views
Reach
Likes
IMPACT PER Reel
KEY
Instagram Posts
The Input | the impact
MOTHERS DAY
IMACC
IMACC
IMACC
COLLECTIONS FEATURE
Visuals | Formatting
Content | Formatting
Content | Formatting
Content | Formatting
Concept | Content
Concept | Content
Concept | Content
Learnings
challenges
Using a brand voice
Separating personal preferences from branded content
Research for a solid post
Instagram Reels
The Input | the impact
ZOBOP
Videos Concept Animation
Editing
Videos Concept Animation
Editing
ACCESSIBILITY
Videos Concept
Editing
MUSEUM DATE
Animation Concept
Editing
MAKE AT MAP
Concept
Editing
KRISHNA REDDY
Learnings
challenges
Motion graphics and animation
Shooting reels
Speed of work
Multiple cuts for the same reel
NOT every reel I make works and that’s okay!
Scripts and editing
ZOBOP
ZOBOP
ZOBOP
Videos Concept Animation
Editing
Videos Concept Animation
Editing
Videos Concept Animation
Editing
Animation Concept
Editing
Animation Concept
Editing
Animation Concept
Editing
MAKE AT MAP
MAKE AT MAP
MAKE AT MAP
Concept
Editing
Concept
Editing
Concept
Editing
KRISHNA REDDY
KRISHNA REDDY
KRISHNA REDDY
Learnings
challenges
Motion graphics and animation
Shooting reels
Shooting reels
Speed of work
Speed of work
Multiple cuts for the same reel
Multiple cuts for the same reel
NOT every reel I make works and that’s okay!
Scripts and editing
Instagram Reels
The Input | the impact
Videos Concept Animation
Editing
Videos Concept Animation
Editing
Videos Concept Animation
Editing
ACCESSIBILITY
ACCESSIBILITY
ACCESSIBILITY
Videos Concept
Editing
Videos Concept
Editing
Videos Concept
Editing
MUSEUM DATE
MUSEUM DATE
MUSEUM DATE
4000
2000
3000
0
1000
Views
Reach
Likes
IMPACT PER POST
Mothers Day
IMACC
Collections Feature
KEY
20,000
30,000
0
10,000
Museum Date
Accessibility
ZOBOP
Make at MAP
Krishna Reddy
40,000
Views
Reach
Likes
IMPACT PER Reel
KEY
Roles Played
Research
Audience
Facilitator
Networks
Planning
Walkthrough scripts
Worked with the exhibitions team
Network
APD
Vision Empower
Social Media Push
Linkedin Posts +
Messages
This week at MAP
Calls + emails to NGOS
Walkthrough and Workshop
MarComms x Programming x Inclusions
Art through Touch
Collaborative Project
11 + 2 participants
Walkthrough and Workshop
Art through Touch
Art through Touch
Art through Touch
11 + 2 participants
11 + 2 participants
11 + 2 participants
Say Hi to KEMPU!
a speculative AR driven project
For 13-18 year olds
Access via QR codes
Access via QR codes
Access via QR codes
Also an Instagram interaction - stories + reel
Also an Instagram interaction - stories + reel
Also an Instagram interaction - stories + reel
Increases foot fall
Increases foot fall
Increases foot fall
Could extend into an adaptable character, changes for exhibitions and seasons etc
Could extend into an adaptable character, changes for exhibitions and seasons etc
Could extend into an adaptable character, changes for exhibitions and seasons etc
For 13-18 year olds
The vision behind KEMPU came in when I was analysing the gaps using existing statistics and competitors. The main gap being the interactive integration of technology and reaching the teenage audience. Indian museums are often viewed as boring, and for older people, MAP has already broken that barrier by opening it’s doors for multiple audiences, their constant programming and tech-savvy space. The goal with KEMPU was to see how we could have a tech element that visitors to MAP could continue to interact with even while they were not physically in the space.
I got to dabble with 3D design more than I ever had in college, try out script writing, and actually pitch the project to multiple people. With each pitch I could see the project grow, and myself getting more confident with the idea I was working on.
Kempu’s faces :)
What does Kempu say?
Scripts
Location
Script
Lobby
Namaskara I'm Kempu! Welcome to MAP! I'm an AR that only talks to youngsters. I can't wait to float around the museum with you.
Those rocks stacked in the corner? That's an art installation called Rock Formation Tower 420!
Tower 420 and the welcome desk were both created by artist and industrial designer Arik Levi!
Can you count the number of compartments in the desk? Get it right and you might just get a prize!
Ponds
Did you know, our architect worked with principles of Vastu and Feng Shui in mind?
The ponds outside were placed exactly so, to balance the building!
Take a deep breath and feel those positive vibes!
Office
There's a whole lot of people in there [point at the office]. Collections, exhibitions, education and programming, communications, development and inclusions - well that's a whole lot ! [can try to have a fun list pop up on the screen (no idea if I can actually do this)].
We're diverse, we're always coming up with new ideas and hey, they get to hang out with me ofcourse they're having fun :)
Windows
Woah all this floating and looking at art is making me feel heavy - let's take a minute and look out the window!
mmm (soothing exhale), aren't the colors nice? I love just hanging around here.
Ooo I also love taking selfies here, wanna take one with me? Don't forget to tag me @mapbangalore when you put these up!
Terrace
You didn't think the terrace was art-free did you?
Open the door on your right and you'll find metal structures running along the walls and even extending upwards towards the sky. That's Ayesha Singh's exhibition - Continuous Coesistences II.
(pause) psst here's a secret. Golden hour on our terrace opens up a whole new world when you’re looking through these arches and soaking in the sun!
Challenges
Learnings
Never done this before
Understood best way to work on a script
Learnt difference between writing for reading text and spoken text
Lots and lots of reworks and feedback
Don’t know the format
Challenges
Learnings
Never done this before
Understood best way to work on a script
Learnt difference between writing for reading text and spoken text
Don’t know the format
Lots and lots of reworks and feedback
What did I learn this summer?
Introspection
Being able to explore so many different aspects of marketing allowed me to see that there is more to a role in the field of communication than just social media templates. It gave me the space to see how I can relate communication to my practices in college. My degree in human centered design, relies heavily on creating interfaces that humans find easy and interesting to interact with. Over the summer I have realized that I can never truly do that if I’m not speaking to the users in a way that is interesting to start with. Communication and marketing is just as important as the end product.
Special thanks to the best team ever!
Like what you saw? Let's work together!
Like what you saw? Let's work together!
Like what you saw? Let's work together!
Marketing and Communications Intern
3 Months, Summer 2024
Mentor : Shreya Saxena
While at MAP the aspect of my job that I came to admire and appreciate the most was how experimental I could be. The Marcomms team gave me the space to pitch crazy ideas, test them out and sometimes if they came out the way we envisioned, even put them to use. While I did see that not everything I worked on would end up being showcased to the world, just the fact that I was able to start on them, see them through and learn why they did not work taught me so much.
AT MAP
Scope of work
Posts | Reels | Analysis
Concepts | Formatting | Video Shoots | Animation | Editing
Collaborative Project : Art Through Touch
Ideation | Research | Outreach |
Vision Empower | Socials | Mails | Calls
Personal Project : Kempu
AR based character | Access via QR codes
Research | Ideation | Concepts | Sketches | 3D Character design | Animation | Scripts | Mock ups
Instagram Posts
The Input | the impact
MOTHERS DAY
IMACC
Learnings
challenges
Using a brand voice
Separating personal preferences from branded content
Research for a solid post
COLLECTIONS FEATURE
ZOBOP
Videos Concept Animation
Editing
Instagram Reels
The Input | the impact
Videos Concept Animation
Editing
ACCESSIBILITY
Animation Concept
Editing
MAKE AT MAP
MUSEUM DATE
Videos Concept
Editing
Concept
Editing
KRISHNA REDDY
Learnings
challenges
Motion graphics and animation
Shooting reels
Speed of work
Multiple cuts for the same reel
NOT every reel I make works and that’s okay!
Scripts and editing
MarComms x Programming x Inclusions
Collaborative Project
Walkthrough and Workshop
Art through Touch
Say Hi to KEMPU!
a speculative AR driven project
Access via QR codes
Also an Instagram interaction - stories + reel
Increases foot fall
For 13-18 year olds
Could extend into an adaptable character, changes for exhibitions and seasons etc
The vision behind KEMPU came in when I was analysing the gaps using existing statistics and competitors. The main gap being the interactive integration of technology and reaching the teenage audience. Indian museums are often viewed as boring, and for older people, MAP has already broken that barrier by opening it’s doors for multiple audiences, their constant programming and tech-savvy space. The goal with KEMPU was to see how we could have a tech element that visitors to MAP could continue to interact with even while they were not physically in the space.
I got to dabble with 3D design more than I ever had in college, try out script writing, and actually pitch the project to multiple people. With each pitch I could see the project grow, and myself getting more confident with the idea I was working on.
Kempu’s faces :)
What does Kempu say?
Scripts
What did I learn this summer?
Introspection
Being able to explore so many different aspects of marketing allowed me to see that there is more to a role in the field of communication than just social media templates. It gave me the space to see how I can relate communication to my practices in college. My degree in human centered design, relies heavily on creating interfaces that humans find easy and interesting to interact with. Over the summer I have realized that I can never truly do that if I’m not speaking to the users in a way that is interesting to start with. Communication and marketing is just as important as the end product.
Special thanks to the best team ever!